Salesforce helps Formula 1 connect to their fans in unexpected and engaging ways. What does that look like? Well, for F1 it looks like data-driven joy. We used digital banners, trackside signage and a landing page to show how Salesforce helps Formula 1 grow its fanbase and keep its millions of fans engaged at every turn.

In keeping with the company's brand voice the headlines used, F1 WOWS with Salesforce. The Salesforce characters help these ads stand out in the F1 environment.

Agency: Salesforce in-house agency
Client: F1
All illustrations created by Jacqui Quail