Locals — A Brand That Feels Like Home

In a crowded cannabis market, we built Locals around a powerful insight: people are deeply proud of where they’re from. So instead of creating one generic look, we designed a flexible system that let each location reflect its own local vibe—while still feeling like part of the same brand.

From packaging to posters, each dispensary had visuals tailored to its community. Local pride showed up in the artwork, the language, and the tone—giving every customer the sense that this brand was made just for them.

It stood out on shelves, earned retailer love, and proved that hyper-local design can scale when done right.

Client: Locals
Agency: Kindred Wolf
Role: Art Director