Visible's "Unlimited Massages" Campaign
To stand out in the cluttered wireless market, we helped Visible turn a deliberate “mistake” into a memorable brand moment. We swapped “messages” for “massages” on 150 billboards across Denver, sparking curiosity, social chatter, and plenty of double-takes.
When people noticed the “error,” the brand owned it—throwing a free massage party to deliver on the promise. The result? Major earned media from local and national outlets, tons of organic buzz, and a brand moment that felt personal, clever, and real.
This campaign proved that planned imperfection and human touch can go further than polished ads. It was weird, funny, and unforgettable—and positioned Visible as a brand that doesn’t just talk to its audience, but plays with them.
Client: Visible by Verizon
Agency: Madwell
Role: Senior Art Director
Until You're Ready, Avoid the Stork
We flipped the script on public health messaging by using humor to spark real conversations around contraception. Instead of sounding clinical or judgmental, we reimagined the stork as something to avoid—at least until you’re ready.
To reach young women in their everyday lives, we launched a surround-sound campaign that showed up everywhere: from campus napkins and coasters to stork-costumed teams at county fairs, NASCAR races, and concerts. An interactive website and targeted media rounded out the mix.
The results? Statewide awareness hit 72%, with 97% awareness on college campuses. Website visits topped 45,000, and giveaway items reached nearly 870,000. More importantly, the campaign moved the needle on behavior—boosting intentions, partner conversations, and actual contraceptive use.
Client: The Iowa Initiative to Reduce Unintended Pregnancies
Agency: Worldways Social Marketing
Role: Associate Creative Director, leading a team of 6
Salesforce+ and "The Shift"
To reimagine B2B marketing, Salesforce launched Salesforce+: a first-of-its-kind streaming platform blending business insights with entertainment-level storytelling. Our flagship series, The Shift, spotlighted organizations navigating digital transformation in real time—from OneUnited Bank to Metallica’s foundation.
I led creative for the series in partnership with NBCUniversal and Efran Films. The show ran on CNBC and streamed on Salesforce+, Peacock, and CNBC.com—supported by an integrated campaign that included paid media, TV spots, and social amplification.
Within the first launch phase, Salesforce+ reached 5M+ viewers across 17 live events and 15 original series. The platform strategy gave Salesforce full control over content delivery, data insights, and user experience—building a direct relationship with business viewers. More than just a campaign, it helped shift Salesforce’s brand from software provider to content destination—setting a new benchmark for B2B storytelling.
Client: Salesforce+ Platform / Original Series “The Shift”
Agency: Salesforce In-House
Role: Creative Lead
Salesforce + F1 — “Data-Driven Joy”
To bring enterprise tech into the fast lane, we teamed up with Formula 1 to show how Salesforce powers deeper fan engagement—turning CRM capabilities into real-world moments of connection.
The campaign featured digital banners, trackside signage, and a dedicated experience hub, all wrapped in a playful visual system that paired F1’s energy with Salesforce’s approachable brand characters. We didn’t just talk about data—we showed how it could deliver joy, personalization, and community at scale.
The result? A fresh take on sports-tech marketing that felt human, dynamic, and real. It strengthened Salesforce’s presence in the entertainment space, made CRM feel tangible, and helped set a new standard for authentic, cross-industry partnerships.
Client: Formula 1
Agency: Salesforce In-House
Role: Creative Lead
Illustration: Jacqui Quail
Centura Health Emergency & Urgent Care
To solve one of healthcare’s most frustrating pain points—where to go when you’re not sure how serious something is—Centura launched Colorado’s first hybrid emergency and urgent care centers. One location, one team, 24/7 care. No more guesswork.
We built a campaign that introduced this entirely new model to patients across Colorado. Through clear, approachable messaging, we helped people understand what the hybrid model meant and why it mattered: faster care, fewer surprises, and peace of mind in stressful moments.
The rollout supported multiple new locations, raised awareness of the new hybrid model across the Denver metro area, and helped reduce unnecessary ER visits. The approach improved access, shortened wait times, and positioned Centura as a true innovator in patient-centered care.
Client: Centura Health
Agency: Vladimir Jones
Role: Associate Creative Director, leading a team of 4
Creative Collaboration — Art Direction + Photography
What started as a one-off photoshoot turned into an ongoing creative partnership. I handle the art direction—concept, story, tone—he handles the camera. Together, we’ve developed a workflow that’s equal parts intuitive and inventive.
Our work has been used by agencies like Strada and First Story Marketing for commercial campaigns across Colorado. Whether we’re shooting lifestyle, travel, or branded content, the goal is always the same: make something that feels intentional, original, and real.
My Role: Art Direction
Photography: David Morgan
Salesforce Powers Olympic Fan Connections
Salesforce partnered with the Olympics in a seven-year deal covering Team USA, LA28, Paris 2024, Team GB, and NBCUniversal's coverage SalesforceInsidethegames. They built the actual technology that helps Olympic organizations connect with fans while bringing their signature brand characters to the world's biggest stage.
The Problem
Olympic organizations were stuck in the broadcast era - fans watched for two weeks then disappeared until the next Games. They needed ways to build real, year-round relationships with millions of global fans.
What Salesforce Did
Partnered with NBCUniversal to build Olympic fan communities using their platform Salesforce Partners with Team USA, the LA28 Olympic and Paralympic Games, and NBCUniversal - Salesforce while working directly with national teams. Their brand characters made complex CRM technology feel approachable and exciting in Olympic environments, just like their F1 work.
Results That Mattered
Landed third-highest partnership level with Paris 2024 Paris 2024 announces Salesforce as new sponsor and became a founding sponsor of LA28 LA28 parts ways with Salesforce, ties-up with Guild - Sportcal. They proved B2B software could enhance sports experiences when presented through friendly, memorable characters.
Why It Worked
They solved real problems instead of just branding. The NBCUniversal integration across seven years Salesforce Strikes Multi-Year Olympics Ad Pact With Team USA, NBCU meant fans experienced both the technology and brand personality, earning credibility no traditional sponsorship could buy.
Salesforce showed that consistent brand characters can make enterprise software relatable across any sport, combining real solutions with approachable creative execution.
Agency: Salesforce in-house agency
Client: Salesforce and Paris 2024 Olympics
My role: Creative Lead
Woolite — “Takes Care of the Clothes That Take Care of You”
For Woolite, we wanted to go beyond detergent claims and speak to something more emotional: the way certain clothes make you feel. Instead of using fashion photography, we leaned into hand-drawn illustrations—letting the viewer project their own memories, moments, and connections onto the work.
The campaign centered around a simple truth: some clothes aren’t just clothes. They’re confidence, comfort, nostalgia. And Woolite isn’t just about washing them—it’s about preserving what they mean to you.
With a soft, personal tone and art that stood out from typical category visuals, the work resonated emotionally while still delivering on brand.
Client: Woolite
Agency: Leo Burnett
Role: Art Director
Farmlore — Selling a Vision Before the Ground Was Broken
With no homes yet built, Farmlore needed to sell more than real estate—it had to sell a feeling. We created a brand from the ground up that blended Brighton’s agricultural roots with modern living, bringing warmth, optimism, and place-making into every touchpoint.
The campaign spanned billboards, print, digital, and a conversion-driven website—all centered on a visual identity that made the idea of Farmlore feel tangible and real. Messaging focused on future lifestyle benefits: community, space, and smart design.
A 75% spike in website traffic (driven by billboards) validated the approach. We built trust where there was no track record, and excitement where there was no physical product—turning a concept into early sales momentum.
Client: Farmlore
Agency: First Story Marketing
Role: Creative Director / Designer
Locals — A Brand That Feels Like Home
In a crowded cannabis market, we built Locals around a powerful insight: people are deeply proud of where they’re from. So instead of creating one generic look, we designed a flexible system that let each location reflect its own local vibe—while still feeling like part of the same brand.
From packaging to posters, each dispensary had visuals tailored to its community. Local pride showed up in the artwork, the language, and the tone—giving every customer the sense that this brand was made just for them.
It stood out on shelves, earned retailer love, and proved that hyper-local design can scale when done right.
Client: Locals
Agency: Kindred Wolf
Role: Art Director
Collateral — Redefining Cannabis Through Design
Cannabis branding has grown up—and design is leading the way. We helped create packaging and materials that swapped stoner clichés for sophistication, signaling wellness, quality, and care.
From elevated edible containers to a clear, infographic-driven patient guide, every piece was designed to build trust. It wasn’t just about looking good on shelves—it was about making cannabis feel safe, smart, and legitimate to a broader audience.
When products look like wellness instead of vice, they speak to soccer moms, seniors, and skeptics—not just seasoned users. Good design helped shift cannabis from counterculture to mainstream, one thoughtful touchpoint at a time.
Agency: Kindred Wolf
Role: Art Director
Denver Zoo — More Than a Day at the Zoo
Most people saw the Denver Zoo as a fun place to take kids—not as a global conservation leader. Our job was to shift that perception while still keeping the magic alive for families.
We created a dual-audience campaign: for parents, it was about sparking curiosity through educational events like Zoomily, where nursery rhymes came to life with a conservation twist. For adults, it was about showcasing the zoo’s impact worldwide—and offering ways to support that mission.
The result was packed events and stronger public awareness that the Zoo isn’t just about watching animals—it’s about protecting them.
Client: Denver Zoo
Agency: McClain Finlon
Role: Associate Creative Director
Illustration: Shaw Neilsen (Zoomily)
Schär — Gluten-Free, Right in the Stands
At baseball games, food is half the fun—but for fans avoiding gluten, it usually means going hungry. Schär changed that by bringing a gluten-free food truck straight to the stadium.
Instead of trying to change stadium menus, we brought the solution to the fans. The truck hit ballparks across the Northeast, handing out game-day classics—gluten-free, great-tasting, and ready to go.
It was the perfect moment to sample: fans were hungry, surrounded by food they couldn’t eat, and suddenly—there we were. It didn’t just build awareness, it built goodwill.
Client: Schär Gluten-Free Breads
Agency: Madwell
Role: Senior Art Director
Logos — Story-Driven Identity Design
A great logo isn’t just a mark—it’s a strategy. Each of these identities helped shape a brand’s voice, solve a unique challenge, and build emotional connection from the very first impression.
ADEO – “Life, Elevated”
Client: Adeo (formerly North Metro Community Services)
Sector: Nonprofit / Disability Support Services
Challenge
Rebrand a decades-old organization supporting individuals with brain injuries—modernizing its identity while honoring its mission of empowerment and independence.
Solution
The logo reflects upward movement and transformation: a peak, a bird in flight, and an arrow—all symbolizing progress and possibility. A warm color palette replaces clinical tones, and the tagline “Life, Elevated” is brought to life visually.
Impact
Supported a full brand rollout across web, signage, housing developments (like 2730 @ Adeo), and donor outreach—helping Adeo stand out as a trusted, joyful force for community and growth.
CPR – Central Park Realty
Client: CPR
Sector: Real Estate
Challenge
Create a real estate brand that feels personal, trustworthy, and uniquely rooted in the Denver market—without the clichés.
Solution
The identity uses a bold frame device that works two ways: as a window into a future home and a metaphor for helping clients “frame their next chapter.” The initials CPR subtly reinforce emotional support and calm—positioning the brand as steady and life-enhancing in a high-stress process.
Impact
Built instant trust and recognition in a competitive category. The brand system easily scaled across signage, digital, and print—balancing professionalism with approachability.
Farmlore – “Where Life Blooms”
Client: Farmlore Community
Sector: Real Estate / Residential Development
Challenge
Develop a brand for a new master-planned community that honored its agricultural history while appealing to modern families in search of space, nature, and community.
Solution
The logo fuses a flower with a compass rose—rooted in the land, yet forward-facing. It symbolizes growth, new beginnings, and orientation toward the life you want to build. The visual identity paired soft, timeless design with modern messaging.
Impact
Anchored a multi-channel launch campaign that drove a 75% increase in website traffic. The brand helped Farmlore establish a unique position in the market—blending rural heritage with elevated living.
University of Denver — Homecoming & Family Weekend
DU needed to energize its Homecoming programming—keeping beloved traditions like Hocktoberfest and the Parade front and center while bringing in fresh energy to attract students and returning alumni alike.
We introduced Piopalooza, a new signature event that added excitement and gave the weekend a modern twist. The campaign struck a balance between nostalgia and novelty, uniting generations of Pioneers around shared pride and new memories.
Branded materials leaned into the “Pio” nickname to create warmth and recognition across print, digital, and on-campus touchpoints.
The result? Packed events and a renewed sense of connection—proof that honoring tradition doesn’t mean standing still.
Client: University of Denver
Agency: In-house at DU
Role: Creative Lead
