The data behind our Locals brand tells us our audience is fiercely loyal and incredibly proud of where they’re from. These homegrown pre-rolls will appeal to a consumer who is willing to spend more when it comes to quality.
This brand is positioned to appeal to a group of consumers who want the simplicity of a pre-rolled joint while also enjoying the cannabis they know and love. They are particularly down to the social side of purchasing and engaging with knowledgeable budtenders at their local brick-and-mortar dispensary.